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Put words in your supporters’ mouths — the right words!
Even if you spend a lot of time thinking about how to represent your organization on social media, you might be missing out on an important but less obvious piece of the puzzle: optimizing how your...
View ArticleDon’t Miss This: Webinar on Facebook Metrics and Strategy
If you haven’t downloaded the 2012 Benchmarks Extra: Facebook report yet, you’re missing out on valuable metrics and key recommendations for nonprofit Facebook pages. Make sure you get your free copy...
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6 Tips for Making Your Social Share Copy Awesome
Ok, you’ve drunk the Kool Aid – you read our last post about how important optimizing your share content is. You even know the basics – how much space you have for Facebook previews, what key elements...
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Your burning questions (& our answers) on Facebook metrics and strategy!
Wow! Once again, you’ve amazed us! Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Thank you again for being such a great...
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8 Tips on Facebook Images for a Cause
It is a truth universally acknowledged: Images rule Facebook. When you’re scrolling through posts about what someone ate for breakfast or how long their commute took, an interesting photo is like an...
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Shazam! Your email list is now your Facebook list. 4 ways to take advantage
Big news from Facebooklandia: In addition to targeting Facebook ads by geography and interest, nonprofits can now upload lists of email addresses and target Facebook ads to specific individuals. This...
View ArticleShould I do something about this Giving Tuesday thing?
What’s up with those red and green chocolates nestled among the remnant Halloween candy? Why do I keep hearing the word “layaway?” Oh. It’s apparently the holidays. Time for Black Friday, Cyber Monday,...
View ArticleA few of our favorite things
With all due respect to Maria Von Trapp, she can keep her raindrops on roses and whiskers on kittens. When it comes to M+R Research Labs, our favorite things are the most useful, shareable, likeable,...
View ArticleSurprises from Obama’s New Media Staff
Last Thursday was a real treat for the M+R community. A couple of former colleagues and old friends, Toby Fallsgraff and Marie Ewald, who played key roles on Obama’s digital team (Toby was Obama’s...
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This one weird trick will keep your Facebook ad from being rejected
Photos rule Facebook. They’re the lifeblood of any engaging Facebook ad campaign. But as you might have heard, Facebook now enforces a so-called “20% rule” that changes how you need to think about your...
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3 Things You Need to Know about Facebook’s “New” News Feed
ARGsdkjfJASkl!!!! That’s how I feel whenever I hear that Facebook is rolling out a new change. It seems like every time we figure out how to use their features efficiently to market the awesome causes...
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The 2013 eNonprofit Benchmarks Study: Your Annual Dose of Data
You can feel the excitement buzzing in the air, and that can only mean one thing: it’s time for the annual eNonprofit Benchmarks Study. Along with our friends at NTEN, we crunched data on email,...
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Quick Hack To Find Your Facebook / Email Overlap
Say you have 100,000 email subscribers and 60,000 Facebook fans. You know there’s a big overlap there. But just how big is that overlap? And what’s the total number of unique supporters between your...
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August Recess: Hit a Home Run for Your Cause
We’re about to hit the August Recess – a perfect chance to supercharge your grassroots lobbying. Hey it’s me – Val! When Members of Congress head home to spend quality time with their constituents,...
View ArticleTop 5 Tips for Promoting Facebook Posts Like a Pro
No offense, but no one is looking at your Facebook posts. Well, okay, that’s not entirely true — it’s more like 20% of your Facebook fans that are seeing your posts. But if you run the Facebook page...
View Article7 ways to turn Facebook’s embedded posts into awesome
Have you heard the news about Facebook? No, I’m not talking about animated gifs coming to Facebook (though, can we just take a moment to celebrate that one, too?). Last week, Facebook announced that...
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Facebook Link Previews: Now Large and In Charge
Facebook just changed the way link previews are displayed. Specifically, they made them GINORMOUS. Here’s what they used to look like: Post by Oxfam America. Here’s what they look like now: Post by...
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5 Facebook Tips to Use Right Now
I’m just going to go ahead and say what we’re all thinking. OMG IT’S DECEMBER AHHHH. Great…now that we’ve got that out of the way, let’s get down to business. We are zooming toward the big December 31...
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Top 5 Greatest Campaign Hits of 2013
The year’s winding down, which means everyone and their grandmother and their grandmother’s consultant is counting down with their own variation of the classic 2013...
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Follow Friday Frenzy of Fabulousness: 14 for ’14
Resolve to enrich your Twitter life in 2014 by following these thought-leaders, innovators, creative dynamos, and fictional characters. It’s cheaper than joining a gym, and you don’t even have to put...
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